Have you been on the internet today? If you answered yes, just know that you’re amongst the 84% of Australians who use the Internet daily. With 8 in 10 Australians owning a social media profile, it’s become more important than ever to get your brand online.
So, what exactly does that mean?
- Your business needs to have its own website.
With businesses, big or small, being a simple Google search away, having your own website could mean the difference between making a sale or not. If your website is easy-to-navigate, mobile friendly, and reflective of your brand identity through appealing design, consumers are more likely to engage with your business.
- Your social media platforms should catch your customer’s eye
Having your brand on social media can not only allow you to both express your culture and values to your current consumers, but also to potential consumers as well. Using hashtags and curated graphics on your Facebook, Twitter and/or Instagram, will show your consumers what your business is currently up to in a way that catches their attention.
- Use what technology can offer
With consumers looking for new and creative ways to engage with businesses, it is important that businesses open up as many ways for consumers to do just that. This could mean creating a blog to open communication with your customers, or developing an app for consumers to buy, use, or get information on your products/services.
With this everchanging digital landscape, businesses need to keep interacting with their consumers with whatever means current technology can provide. If you want to get online in style, let us help you develop your online persona.